Do you see how this is integration marketing? He offered a license of his software, which people paid a small fee for as part of buying their computer. He got to keep the names of the software customers. (Hello? That’s called list building.) So now every time there is an upgrade in the software he can promote that to his list and every time someone takes him up on that he keeps 100% of the money. And believe me, there have been lots of upgrades during this time!
I asked these questions when I was in the process of buying a gaming computer for myself this year. I personally just love computer games. I am just fascinated by how far the gaming industry has come. It’s literally a miracle in its own right. What’s even more intriguing is the graphics engine these days. Seriously, sometimes it gets difficult for me to tell the difference between 3D graphic and the real world. I have never liked playing games on low or even medium graphics. I always want the games to be running on high graphics on my computer.